LOHAS.de

Sonntag, 19. August 2018

Aktuelle Seite: Home World USA Light Green’ Consumers Differ from ‘Dark Green’ Consumers

Light Green’ Consumers Differ from ‘Dark Green’ Consumers

light green grail
dark green grail

While “light green” consumers make purchasing decisions based on impulse and curiosity, “dark green” consumers generally plan purchases in advance, according to a new survey from Grail Research. Marketers would do well to pay attention to the light green consumers (above), who make up 89 percent of those that say they purchase “green” items. The dark green consumers, on the other hand, make up just 9 percent, according to “The Green Revolution” report (PDF).

‘Light Green’ Consumers Differ from ‘Dark Green’ Consumers


One of the most illustrative differences has to with the key decision behind making a first green purchase.

About 39 percent of light green consumers say they simply happened to be at a store and noticed the product, and just 13 percent took action after hearing the product was available.

For dark green consumers (below), about 29 percent decided on the purchase after hearing the product was available, and 20 percent of them made a decision when they were at a store and noticed the product.

 

Aktuelle Info + Trend Webseiten im Netz


 

Change will happen, when you change yourself.


 


 

2016 SHIFT HAPPENS

Exploring The Shift. The Shift is not a thing. It is an action and a state of being, a Shift of awareness from EGO- to ECO-System.

Anders-Besser-Leben

Cookies erleichtern die Bereitstellung unserer Dienste. Mit der Nutzung unserer Dienste erklären Sie sich damit einverstanden, dass wir Cookies verwenden. Weitere Information sind hier zu finden Datenschutz.

Ich stimme den Cookies der Webseite zu.
EU Cookie Directive plugin by www.channeldigital.co.uk