- Marketing + Konsum
- Samstag, 27. Juni 2015 00:33
Luxury Trine has announced the launch of a groundbreaking app-driven publishing platform focused on providing consumers with information on luxury brands with eco-friendly products and sustainable practices. The revolutionary apps inform, educate and inspire with news and reviews of brands, products and services that matter most to LOHAS consumers, people who live and make informed purchases based on health, environmental, social justice and sustainability considerations.
The new digital media group publishes four apps spanning different high-end topics: three magazines, Luxury Trine Home Review, geared toward green architecture, high-end interior design and energy efficient home goods, Luxury Trine Auto Review, which covers electric, hybrid and clean-diesel automobiles, and Luxury Trine Travel Review, which showcases eco-friendly destinations, experiences and events, as well as Luxury Trine Newsletter, a periodical on the arts, culture and philanthropy. They feature contributions from top freelance writers in the U.S. and Europe, and the premier issues contain articles on brands including Chanel, LVMH, Clive Christian, Mercedes-Benz, BMW, Porsche, Cadillac, Tesla, Virgin Atlantic, Sub-Zero/Wolf and Kering, among others.
According to the Natural Marketing Institute, 90 percent of LOHAS consumers heavily rely on outside sources of information in their effort to seek out brands that both understand and support their beliefs. And Luxury Trine's proprietary, patent-pending digital platform's launch comes at a time when high-end shoppers are becoming better informed about their purchase decisions and take into account the environmental and social cost of consumption as much as product and service price tags. To that end, Luxury Trine hopes to fill a need for credible information on luxury brands' green offerings for high-end shoppers committed to environmental and social issues.
Link - Grüne Werbung für grüne Wirtschaft
To that end, Luxury Trine is Certified B Corporation Pending, which means it is in the process of being accredited in accordance with guidelines set by B Lab, a nonprofit organization that recognizes corporations committed to upholding high social and environmental standards—joining ranks of other successful businesses that do good in the world like Etsy and Patagonia.
"Conscious of corporate environment impact and the need for greener products and services, luxury-seeking consumers are seeking increasingly embracing brands that believe in sustainability and more environmentally-sound approaches to doing business," said Lynda Chervil, the founding CEO of Luxury Trine and a New York-based environmental sustainability advocate. "Luxury Trine is a platform that allows eco-luxury consumers to seek out brands with offering that show a legitimate commitment to environmental sustainability and ethical initiatives."
"Recognizing that environmental and social concerns guide purchases made by LOHAS consumers, Luxury Trine is a unique platform that has a goal of becoming the go-to resource for those seeking out eco-friendly and socially-aware brands," Chervil added. "As an environmental sustainability and conservation advocate who happens to have a deep appreciation for luxury, I bring a double-sided perspective to our app-based publications, providing readers with reliable information about eco-friendly and socially responsible luxury brands, products and services."
For more information about Luxury Trine, visit www.luxurytrine.com. Its magazine and newsletter apps are free of charge and can be downloaded at Google Play or the Amazon Apps Store. The Apple versions of apps will be available at the Apple Store in late-June. To stay up to speed on the latest in the world of eco-luxury, follow the @LuxuryTrine platform on Twitter at: www.twitter.com/luxurytrine.